Mission

Bringing out a sense of wonder
in children around the world

“These abilities will be required in the coming generation, so we should develop them.”

That’s not the concept that defines us. We want to contribute to this generation by
bringing out a child’s sense of wonder using the best possible approach.

Children who grow up with a sense of wonder use their power to pioneer
innovations beyond our wildest imaginations to clear the way for the future we all desire.

Looking forward to such a future, we work with a sense of thrill to bring you our service.
Our mission is simple. To make an impact on society.

Core Values

To continue to fulfil our mission
we have set out core values and guidelines
which we place great importance on.

Our goal was to avoid ambiguity with words.
Crafting each and every core value thoroughly,
we came up with the world's first 'mathematical core values'.

Core
Value
1

$Value\ =\ |f( challenge) |$
Challenge oneself
$challenge$
: The content of a new action from your own will

Some challenges aren't highly evaluated against a certain scale, or are deemed to have failed. However, each and every one provides positive value.

Core
Value
2

$Our\ Work\ =\ \lim\limits _{f,t,i\ \to\ \infty } \ W( f,t,i)$
Imagine without limits
$f$ : feel, $t$ : think, $i$ : imagine
$W$
: result from work

Our job is to create services that reach children all around the world. It's important to always feel, think and imagine without limitation!

Core
Value
3

$a_{n+1} \ =\ a_{n} \ +\ \sum\limits _{x\in X}| \vec{I} \times \overrightarrow{U_{x}}|$
Update one’s values
$a_{n}$
: Composition of one’s mind
$\vec{I}$
: One’s own receptiveness
$X$
: All that is unknown and recognizable
$\overrightarrow{U_{x}}$
: Information that emanates from $x$ and is newly recognized by the individual

Improve tomorrow’s version of yourself by discovering and taking in things you didn’t know before, including different values to your own. Continue to update yourself by uncovering and absorbing as many unknowns and variations as you can.

Company profile

Company name
WonderLab Inc.
Establishment
Oct. 2014
Number of employees
27
Capital
106,550,000 JPY
CEO
Kei Kawashima
Location
Tokyo Buildiing 6F,
Hongo 3-32-7, Bunkyo-ku, Tokyo Japan
Email
info@wonderlabedu.com

Founder

川島 慶

Kei Kawashima

CEO

Postgraduate of the Graduate School of Engineering, The University of Tokyo. Arithmetic and mathematics have long been a passion for Kei. Since he was a student, Kei has been involved in the production of the best selling “Nazope” a problem collection anthology. Since 2007, Kei has been involved in various learning support programmes including helping with childcare institutes across Japan, and abroad along with teaching students from 4 years old to University student level at the Hanamaru Group. In 2014, Kei founded Hanamaru Lab Co., Ltd (since renamed WonderLab).The app he developed “Think!Think!” has over 1 million users across 150 countries around the world and won multiple awards both in Japan and abroad. Such awards include the “Google Play Awards”. In the past Kei has worked as a part time lecturer at The University of Tokyo. Each year he continues to be involved in the production of the Maths Olympics and since 2017, serves as an advisor to Mie prefecture on the development of mathematical thinking.

Team

WonderLab is made up of professional teams who together,
create experiences to bring out and develop children’s sense of wonder.

Pros withchildren

Our team has a combined early childhood teaching experience of over 25 years to over 200,000 students at the Hanamaru Group. Our experience rich production team understands the characteristics of young children to encourage ambition.

Pros withcontent
creation

From the elite team who oversees the “Math Olympics” and production of the best selling “Nazope” series., WonderLab’s team of content creators create superior quality content that exercises thinking and conceptualization skills.

Pros withtechnology

Built by internal engineers and designers who are familiar with children’s behaviours by participating weekly events with children we organize. We pursue quality without outsourcing.

Timeline

2014
Oct.
Hanamaru Lab Inc. established
2015
Apr.
“Think!Think!” The class that nurtures thinking ability begins. Collaboration with DeNA on programming classes
Oct.
“Think!Think!” (School Edition) provided to public elementary schools in Takeo City, Saga prefecture
2016
Mar
“Think!Think!” The thinking sense development app released to the general public
Mar
Began overseeing problems created for world’s largest math contest “World Math” sponsored by Sony Group
2017
Apr.
“Think!Think!” nominated as a finalist for the “Best App for Kids” category award at the Google Play Awards 2017
Nov.
Initiated partnership with Mie prefecture, began providing “Think!Think!” (PC version) to Mie’s elementary schools
Dec.
“Think!Think!” won the “Family” category award at Google Best of 2017
2018
Feb.
Head office moved to Bunkyo Ku’s Hongo 3 Chome
May.
Utilised “Think!Think!” in Cambodia’s public elementary schools’ classes as a JICA SME Support Project
Jul.
Released “Yakusu”a computational sense x logical thinking game application (Android only)
Aug.
“Think!Think! Monster” a battle game app to develop thinking sense released
Aug.
“Think!Think!” revamped and subscription service becomes available
Nov.
Awarded the GESA Japan Grand Prize
Dec.
“Yakusu” won the “Best Hidden Masterpiece” category at Google Best of 2018
2019
Apr.
Provided and oversaw content created for Shogakugun series (elementary school 1st grade)
May
“Think!Think!” nominated as a finalist for the “Best Social Impact” category Google Play Awards 2019
Jul.
“Ultimate Spatial Recognition, Cross-sectional view” an educational app is released
Aug.
“Think!Think!’s” total users exceeds 1,000,000
Aug.
“ThinkThink” won the “13th Kids Design Award”
Dec.
“Hypocycloid” won 1st prize in the Interactive Art Category at 2019 Asia Digital Art Awards Exhibition, Fukuoka
2020
Feb.
Company name changed to “Wonderlab Inc.” from February 12th
Feb.
“WonderBox” a distance learning service announced
Apr.
“WonderBox” service started in Japan